Episode Details

E749: What is the New York Post doing right with SEO - and where are they falling short?

I break down the SEO fundamentals behind one of the internet's biggest publishers. From page titles and meta descriptions to nofollow links, alt text, and internal linking, we dig into what's working and what could be improved.

In this episode:
- The SEO fundamentals powering 37M+ monthly clicks
- How the New York Post uses page titles, meta descriptions, and H1s
- Why meta keywords still show up - and what they might be using them for
- A look at alt text, internal links, and proper use of nofollow vs. sponsored attributes
- What other publishers can learn (and avoid) from their approach
- One big growth opportunity the New York Post is missing

Listen in and level up your SEO game.

🎸 RIP Prince of Darkness

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00:00 Introduction
00:32 New York Post's Traffic and Rankings
00:53 New York Post's SEO Fundamentals
02:26 Meta Keywords and Header Tags
03:07 Alt Text and On-Page Elements
04:21 Nofollow and Dofollow Links
07:11 Citing Sources and Interlinking
08:11 Multimedia Usage
08:57 Opportunities for Improvement

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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