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#73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, Qualified
Episode 73
In this episode of Always Be Testing, host Tye DeGrange welcomes Dan Darcy, Chief Customer Officer at Qualified, for a deep dive into growth, perform…
1 year, 8 months ago
#72 Optimizing Publisher Earnings with AI | Cornelius Frey, CEO, NucleusLinks
Episode 72
We had an incredible conversation with Cornelius from Opinary, now part of Affinity, about the transformative power of AI in affiliate operations and…
1 year, 8 months ago
#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith
Episode 71
In this episode of Always Be Testing, Ian Martins, Managing Director of Zenith, explores marketing fragmentation and the need for integrated, client-…
1 year, 8 months ago
#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, Impact
Episode 70
In this episode of Always Be Testing, I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today.
We cover why dive…
1 year, 8 months ago
#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Ely Lerner
Episode 69
Ely Lerner delves into his role as an advisor, distinguishing it from consulting by emphasizing his focus on advising rather than delivery. He works …
1 year, 9 months ago
#68 Role of Thoughtful Attribution in Effective Marketing
Episode 68
In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketi…
1 year, 9 months ago
#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot
Episode 67
In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech …
1 year, 9 months ago
#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong
Episode 66
Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. …
1 year, 10 months ago
Austin Tech Week '24 | Market Masters (Marketing & Branding)
Episode 65
In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisiti…
1 year, 10 months ago
#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat
Episode 64
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests an…
1 year, 10 months ago