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#82 Building Long-Term Value in Fintech Affiliate Marketing | Lawrence Sarpong, Affiliate Marketing Lead, Truist
Episode 82
In this episode, fintech affiliate marketing expert Lawrence Sarpong shares insights from years of hands-on experience in the space. He breaks down h…
1 year, 6 months ago
#81 Building a Partner-Centric Loyalty Platform | Jason Fuentes, VP Business Development, Wildfire Systems, Inc
Episode 81
This episode features Jason Fuentes, a seasoned affiliate marketer and active member of the Austin tech community, now working with Wildfire. Wildfir…
1 year, 6 months ago
#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, Gong
Episode 80
In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi’s new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Su…
1 year, 6 months ago
#80 AI in B2B Marketing: The Human Element is Key
Episode 80
In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi’s new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Su…
1 year, 6 months ago
#79 A Holistic Approach to Full-Funnel Marketing | Ryan Pitylak, Executive Vice President of Growth at NinjaTrader
Episode 79
In this episode, I sit down with Ryan Pitylak, VP of Growth at NinjaTrader, to talk about the evolving world of performance marketing and how AI is c…
1 year, 6 months ago
#78 Designing Sustainable Affiliate Partnerships | Nancy Harnett, Head of Affiliate Marketing at HubSpot
Episode 78
In this episode, Nancy Harnett, Head of HubSpot’s Affiliate Marketing Program, shares how they transformed their strategy to achieve 2x ROI. By shift…
1 year, 6 months ago
#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStack
Episode 77
In this episode, we talk with Sid Nagpal, Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing. S…
1 year, 7 months ago
#76 Unlocking B2B SaaS Growth: A Partner-Led Strategy | Jennifer Rhima , Director of Partnerships in Apollo.io
Episode 76
This podcast features Jennifer Rhima, Apollo's Partnerships Lead, discussing strategies for building and scaling B2B SaaS partner programs. She empha…
1 year, 7 months ago
#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.com
Episode 75
In this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and infl…
1 year, 7 months ago
#74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu
Episode 74
🚀 In this episode of Always Be Testing, host Tye DeGrange sits down with Matt Hunter from impact.com and Philip Qiu from Henry Social to explore the …
1 year, 7 months ago