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Diverse Perspectives, Powerful Results: Multicultural Marketing Insights
Season 3 Episode 98
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.
Reflect societal trends and valuesYou…2 years, 10 months ago
The Role of Marketing and Public Relations in Central Asia: Explained
Season 3 Episode 97
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All…
2 years, 11 months ago
Cracking the Code to Low Journalist Response Rates
Season 3 Episode 96
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to th…
2 years, 11 months ago
Change Your Mind = Change Your Brain
Season 3 Episode 95
Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive ph…
3 years ago
Exploring Trust in Media Brands Today
Season 3 Episode 94
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among th…
3 years ago
Influencing Behaviors Through Social Marketing
Season 3 Episode 93
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to…
3 years, 1 month ago
How to Make Internal Communications More Inclusive
Season 3 Episode 92
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind …
3 years, 1 month ago
The Best PR Campaign that Changed the World
Season 3 Episode 91
The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last thre…
3 years, 2 months ago
The Evolution of the Communications Engineer
Season 3 Episode 90
With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need s…
3 years, 2 months ago
Oh the Things We Can Do With Generative AI (including Chat GPT)
Season 3 Episode 89
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we …
3 years, 2 months ago