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Change-Up, the Modern Way to "Pitch" the Media


Season 1 Episode 4


It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us f…


Published on 5 years, 3 months ago

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Lights Camera Crisis!


Season 1 Episode 3


"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evacuation of …


Published on 5 years, 3 months ago

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Changes to How We Communicate When Life Returns to Normal


Season 1 Episode 2


Managers seeking better connections with staff, the rise of the introverts, and opportunities for businesses and governments to communicate differently and more effectively. As the cloud of COVID eve…


Published on 5 years, 3 months ago

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The Spin Doctor Will See You Now


Season 1 Episode 1


Spin Doctors, Brand Police, Jedi mind-controllers with magic words to make people think differently - all misconceptions about professional communications. So, what is it PR people really do for a li…


Published on 5 years, 3 months ago





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