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The Four Traits of Inspiring Thought Leaders
Season 3 Episode 101
In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may …
2 years, 2 months ago
Finding the Four Minute Window
Season 3 Episode 100
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change th…
2 years, 3 months ago
Harnessing the Influence of Wikipedia for Your Brand
Season 3 Episode 99
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across …
2 years, 3 months ago
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights
Season 3 Episode 98
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.
Reflect societal trends and valuesYou…2 years, 4 months ago
The Role of Marketing and Public Relations in Central Asia: Explained
Season 3 Episode 97
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All…
2 years, 4 months ago
Cracking the Code to Low Journalist Response Rates
Season 3 Episode 96
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to th…
2 years, 4 months ago
Change Your Mind = Change Your Brain
Season 3 Episode 95
Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive ph…
2 years, 5 months ago
Exploring Trust in Media Brands Today
Season 3 Episode 94
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among th…
2 years, 5 months ago
Influencing Behaviors Through Social Marketing
Season 3 Episode 93
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to…
2 years, 6 months ago
How to Make Internal Communications More Inclusive
Season 3 Episode 92
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind …
2 years, 6 months ago