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The Influential Power of Audio
Season 3 Episode 145
Sound is powerful.
Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection …
1 year, 10 months ago
Public Relations Strategies When Companies Hire Controversial Leaders
Season 3 Episode 144
How do you navigate leadership changes, even when the decisions make little sense?
In this episode, Doug and Dean Heuman tackle the challenges of han…
1 year, 10 months ago
How CEOs and Other Senior Executives Are Using Digital Media
Season 3 Episode 143
As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms …
1 year, 10 months ago
The Disinformation Playbook
Season 3 Episode 142
There is an anatomy of a disinformation campaign.
In this episode we reveal the tactics that make false narratives so dangerously effective. From th…
1 year, 11 months ago
Throwback Thursday – When Lies BUILD Trust
This is a Replay from Episode 79 which first published in January 2023.
In this age of misinformation and disinformation we can all agree lies and dec…
1 year, 11 months ago
The AI Solution for Navigating Reputational Risks
Season 3 Episode 141
Narratives matter.
In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is cruc…
1 year, 11 months ago
Marketing For a Tough Industry
Season 3 Episode 140
Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.
Tobacco, alcohol, adult entertainment, pharmac…
1 year, 11 months ago
The Hidden Costs of Cutting Corners in PR and Marketing
Season 3 Episode 139
It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a b…
1 year, 11 months ago
How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows
Season 3 Episode 138
Double the output – but lose the human touch?
From automating media monitoring and sentiment analysis to optimizing content and reshaping billing prac…
2 years ago
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
Season 3 Episode 137
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.
Sav…
2 years ago