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539. Consequences of Not Prioritizing the Customer and How to Get Back on Track
Episode 535
Businesses go under for a lot of reasons.
When you don’t prioritize the customer, there are consequences.
And they’re not pretty.
In a blog post on …
6 years, 8 months ago
538. Never Stop Loving Your Customers, Even When They Leave
Episode 534
When a customer churns, this is a tremendous opportunity for you to:
Get feedback on your company’s good, bad and ugly Assess what the lost customer…6 years, 8 months ago
537. Building an ABM Playbook
Episode 533
Account based marketing is an extremely popular way of doing business - and for good reason. This method of honing in on specific personas and provid…
6 years, 8 months ago
536. A Silicon Valley CMO Shares Her 6 Secrets of Success
Episode 532
Being a successful chief marketing officer requires several characteristics and skills:
Surround yourself with mentors/advisors Do your on boarding …6 years, 8 months ago
535. How to Be an Effective CMO
Episode 531
How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO.
Of course, there’s a little more to it than that. But you get the picture.
I…
6 years, 8 months ago
534. Customer Experience is Everyone's Responsibility
Episode 530
Sue Duris, Director of Marketing and Customer Experience at M4 Communications, wrote about three things C-suite Execs must do in order to NOT be lyin…
6 years, 8 months ago
533. How to Become an Account-Based Marketing Rock Star
Episode 529
Q: How do you know when you’re an ABM ROCK STAR?
A: When the lawyers are afraid to stop you because you’re making the company too much money.
This is…
6 years, 8 months ago
532. Are You a Manager or a Leader? 5 Areas to Examine
Episode 528
There's no right or wrong answer! Leadership needs no title.
However, to be effective, you do need to know where you are on the spectrum.
These five…
6 years, 8 months ago
531. 4 Ways to Set Yourself Up for a Productive Work Week
Episode 527
Often, it’s not the small things, but the big things that truly determine our daily productivity. The smallest tweaks can have the largest impact.
Br…
6 years, 8 months ago
530. Becoming an Effective Storyteller w/ Bob Goff
Episode 526
You know a good storyteller when you hear one. They’re usually engaging, relatable, and very likable.
Some storytellers, like my last guest on FMF, j…
6 years, 8 months ago