Episode Details

How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO.

Of course, there’s a little more to it than that. But you get the picture.

In this episode of #FMF, I catch up with the CMO at BlackBox Consulting & Advisory, Denmark Fransisco. We discuss the key attributes any prolific CMO needs in their toolbelt.

Here’s what we’re unpacking today:

• What keeps effective CMOs up at night.
• How and why to manage your team according to KPIs.
• Key ABM findings for CMOs to consider.

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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