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986: Bringing Sales, Marketing, & Design Together
Episode 986
When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s …
4 years, 10 months ago
985: A Guide To Navigating Startups as a Marketing Leader
Episode 985
It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60%…
4 years, 10 months ago
984: A Deep Dive Into Understanding Intent Data & Its Applications
Episode 984
You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understandin…
4 years, 10 months ago
983: The Attribution Mirage: Uncovering The Hidden Channel of Social
Episode 983
Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know…
4 years, 10 months ago
982: Choosing The Right Stories To Tell Organizationally & Personally
Episode 982
Once a decision is made, it becomes a story. Enough stories make up a life. When you look back and tell that grand story to your loved ones, do you w…
4 years, 10 months ago
981: A Guide To Integrating The Chief Evangelist Position Into Your Company
Episode 981
The subscription economy has led to a huge change in the software world. All of a sudden, customers aren’t a one-and-done deal. If they’re not satisf…
4 years, 10 months ago
980: How To Create An Always-On Experience For Your Customers
Episode 980
Every business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. Th…
4 years, 10 months ago
979: How To Become & Stay a CMO
Episode 979
Becoming a CMO is a success in itself; but retaining the role is another success entirely. To better understand why, we speak with a panel to share p…
4 years, 10 months ago
978: How To Pick Better Customers Without Leads
Episode 978
A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales team figure it out.”
But what if those leads are mostly not …
4 years, 10 months ago
977: Chess Over Checkers: Acknowledging & Leveraging Generational Diversity
Episode 977
We’re living through a workforce composed of 4 generations each with its unique set of values. A 21 year old is going to have vastly different priori…
4 years, 10 months ago