Episode Details

You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.

Members of this roundtable discussion include:

• Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
• Lisa Sharapata, CMO at BoostUp.ai
• James Gilbert, Head of Marketing at CRMNEXT
• Millie Resnick, Vice President Product Marketing at Bombora
• Kerry Cunningham, Product Marketing at 6sense
• Robin Izsak-Tseng, VP of Revenue Marketing at G2

What we discussed:

• A deep dive into understanding intent
• Breaking down different types of data
• How intent data can help an organization
• Gathering evidence that a prospect is in-market
• Mapping intent data in order to operationalize it

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