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870. Improving Customer Support Through the Pandemic w/ Rajesh Srinivasan
Episode 870
Since the onset of the COVID-19 pandemic, customer support has been more important than ever to company success. Even still, many companies struggle …
5 years, 3 months ago
869. ABM Segmentation & Targeting
Episode 869
In this episode from B2BSMX, Mark Ogne, Founder and CEO at ABM Consortium, hosts a hands-on strategy session on how to unlock the power of ABM throug…
5 years, 3 months ago
868. A Deeper Level of Customer Service w/ Kim Marie Ruquet
Episode 868
Account based marketing (ABM) can be split into three approaches: one-to-one, one-to-few, and one-to-many. Choosing the best approach to ABM marketin…
5 years, 3 months ago
867. The Art of Product Positioning
Episode 867
As marketers, we love data. We love methodologies. We love frameworks.
So, why is it that product positioning is something we expect to come to us in…
5 years, 3 months ago
866. The Right Quotes Give Your Book Legitimacy
Episode 866
If you’re writing a book, you need legitimacy.
And you get it with quotes — inside the book, on the book, and about the book.
That’s how your audienc…
5 years, 3 months ago
865. What Every Content Marketing Strategy Needs
Episode 865
Content marketing sounds easy until you get into it. What is it? Where do you start? How do you know if yours is even working?
Yaagneshwaran Ganesh, D…
5 years, 3 months ago
864. F the Funnel: Marketing Loops Will Create Lifelong Loyalists
Episode 864
In this episode from B2BSMX, Jeff Pedowitz, President and CEO at The Pedowitz Group, explains why the funnel concept is outdated and how marketing lo…
5 years, 3 months ago
863. 6 Secrets to Transform Your Business into an Experience Business
Episode 863
These days, your customers don’t just buy your products and services, they buy an experience.
But delivering great experiences means rethinking your b…
5 years, 4 months ago
862. Innovating Inbound: Virtual Events Don’t Have to Suck
Episode 862
How many virtual events have you attended since the pandemic started?
Let’s face it: most of them suck. But the ones that don’t are the ones that emb…
5 years, 4 months ago
861. Finish the Race
Episode 861
When writing a book, it can be easy to doubt yourself after you’ve collected your research and perspectives from others.
Sangram Vajre, host of the F…
5 years, 4 months ago