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867. The Art of Product Positioning
Episode 867
Published 5 years, 3 months ago
Description
As marketers, we love data. We love methodologies. We love frameworks.
So, why is it that product positioning is something we expect to come to us in a dream?
This problem led April Dunford, Founder at Ambient Strategy and Author of Obviously Awesome, to spend years crafting a methodology for product positioning that is repeatable, works and is a whole lot better than merely reading tea leaves.
She joins me on LinkedIn Live to discuss:
- What most companies get wrong about product positioning
- How to position against direct competitors
- How to position against the status quo
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
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