Podcast Episodes
Back to Search161 - Connected Marketing: What It Actually Looks Like with Tom Rupp
Season 1 Episode 161
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What does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of…
4 months, 2 weeks ago
160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)
Season 1 Episode 160
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Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… …
4 months, 3 weeks ago
159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider
Season 1 Episode 159
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Should Sports Teams Eliminate the Ticket Office?
What if your team stopped selling tickets at the window… completely?
In this episode o…
5 months ago
158 - The Theme Night Framework That Actually Works
Season 1 Episode 158
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Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy …
5 months ago
157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back
Season 1 Episode 157
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Most teams sit at a 75–85% group renewal rate… but that’s not the goal — it’s the starting point. In this episode, Jeremy breaks down…
5 months, 2 weeks ago
156 - Pros / Cons of Doing Trade Deals with Your Marketing
Season 1 Episode 156
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Trade deals are everywhere in sports—but most teams treat them like “free marketing” instead of what they actually are: untracked inv…
5 months, 2 weeks ago
155 - Game Entertainment 101 - How Great Teams Design Crowd Energy
Season 1 Episode 155
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Most teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building.
In this epi…
5 months, 3 weeks ago
154 - How to Make Your Group Sales Page Easier to Buy From
Season 1 Episode 154
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Group ticket buyers aren’t casual fans — they’re planners.
Office managers, HR directors, coaches, and teachers are trying to organize…
5 months, 4 weeks ago
153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams
Season 1 Episode 153
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Should your team be selling merchandise on Amazon?
In this episode, Jeremy breaks down the real strategic implications of adding Amazo…
6 months, 1 week ago
152 - Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It)
Season 1 Episode 152
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One team grew social reach from 7 million to 12+ million impressions.
Engagement exploded. Video views were up.
ROAS? 7–8x.
And yet… si…
6 months, 2 weeks ago