Podcast Episodes
Back to Search171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)
Season 1 Episode 171
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Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-bla…
2 months, 1 week ago
170 - Group Sales 101 — Great Reps Place Groups
Season 1 Episode 170
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Most group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity whi…
2 months, 3 weeks ago
169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach
Season 1 Episode 169
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The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, j…
2 months, 3 weeks ago
168 - Group Sales 101 — Part 1- Personalization Wins Group Sales
Season 1 Episode 168
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Most group sales reps are losing deals before they ever hit send.
In Part 1 of a new three-part group sales series, Jeremy Neisser br…
2 months, 3 weeks ago
167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)
Season 1 Episode 167
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In Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing funct…
3 months ago
166 - How Do You Know If Your Agency Is Actually Good?
Season 1 Episode 166
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Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Ne…
3 months, 1 week ago
165 - You’re Behind Pace — Now What?
Season 1 Episode 165
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You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three lev…
3 months, 2 weeks ago
164 - The “Always / Never” Customer Service Starter List
Season 1 Episode 164
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In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by buildi…
3 months, 3 weeks ago
163 - Why Your Fan Experience Fails Without Consistency (And How to Fix It)
Season 1 Episode 163
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Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences dependi…
4 months ago
162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Season 1 Episode 162
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Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with B…
4 months, 1 week ago