Podcast Episodes
Back to Search156 - Pros / Cons of Doing Trade Deals with Your Marketing
Season 1 Episode 156
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Trade deals are everywhere in sports—but most teams treat them like “free marketing” instead of what they actually are: untracked inv…
2 months, 1 week ago
155 - Game Entertainment 101 - How Great Teams Design Crowd Energy
Season 1 Episode 155
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Most teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building.
In this epi…
2 months, 1 week ago
154 - How to Make Your Group Sales Page Easier to Buy From
Season 1 Episode 154
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Group ticket buyers aren’t casual fans — they’re planners.
Office managers, HR directors, coaches, and teachers are trying to organize…
2 months, 3 weeks ago
153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams
Season 1 Episode 153
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Should your team be selling merchandise on Amazon?
In this episode, Jeremy breaks down the real strategic implications of adding Amazo…
3 months ago
152 - Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It)
Season 1 Episode 152
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One team grew social reach from 7 million to 12+ million impressions.
Engagement exploded. Video views were up.
ROAS? 7–8x.
And yet… si…
3 months, 1 week ago
151 - Why Your Meta Ad Creative Isn’t Built to Scale (And What to Fix)
Season 1 Episode 151
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If you're still running one “hero ad” and hoping it scales, you're already behind.
In this episode, Jeremy breaks down why Meta’s evol…
3 months, 2 weeks ago
150 - How to Track Marketing When Meta’s Reports Tell a Different Story
Season 1 Episode 150
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If you’re spending money on Meta ads but don’t fully trust the numbers… you’re not crazy. In this episode, Jeremy Neisser breaks down…
3 months, 3 weeks ago
149 - What Is P-Max? (And When Agencies Use It to Hide Weak Strategy)
Season 1 Episode 149
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Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying.
In this epi…
3 months, 4 weeks ago
148 - Allocating Budget to Lead Generation
Season 1 Episode 148
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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the often-overlooked aspect of lead generation in s…
4 months ago
147 - Meta Ad Strategies That Work in 2026
Season 1 Episode 147
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Meta ads didn’t “break” — they evolved. In this episode, Jeremy explains (in plain English) what actually changed inside Meta over th…
4 months, 1 week ago