Podcast Episodes
Back to Search166 - How Do You Know If Your Agency Is Actually Good?
Season 1 Episode 166
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Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Ne…
14 hours ago
165 - You’re Behind Pace — Now What?
Season 1 Episode 165
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You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three lev…
1 week ago
164 - The “Always / Never” Customer Service Starter List
Season 1 Episode 164
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In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by buildi…
2 weeks, 1 day ago
163 - Why Your Fan Experience Fails Without Consistency (And How to Fix It)
Season 1 Episode 163
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Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences dependi…
3 weeks, 1 day ago
162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Season 1 Episode 162
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Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with B…
4 weeks, 1 day ago
161 - Connected Marketing: What It Actually Looks Like with Tom Rupp
Season 1 Episode 161
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What does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of…
1 month, 1 week ago
160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)
Season 1 Episode 160
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Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… …
1 month, 1 week ago
159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider
Season 1 Episode 159
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Should Sports Teams Eliminate the Ticket Office?
What if your team stopped selling tickets at the window… completely?
In this episode o…
1 month, 3 weeks ago
158 - The Theme Night Framework That Actually Works
Season 1 Episode 158
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Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy …
1 month, 3 weeks ago
157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back
Season 1 Episode 157
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Most teams sit at a 75–85% group renewal rate… but that’s not the goal — it’s the starting point. In this episode, Jeremy breaks down…
2 months ago