Podcast Episodes
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Why the Big 4's Size Is Actually Your Biggest Competitive Advantage
Find Your Zag, free positioning tool: https://www.tryinteract.com/share/quiz/69cd6a56de5b5fd533f29a4f
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Losing a pitch to Deloitte or KPMG and tell…
2 months, 3 weeks ago
Why Your Most Valuable Asset Is Capping Your Growth
Your proposals wait on you. Your clients escalate to you. Your team asks you things they're perfectly capable of deciding themselves. And the harder …
2 months, 4 weeks ago
Cybersecurity Founders: Why Prospects Ghost You After Calls
You had a great call. They seemed genuinely ready. Then they went quiet, and you've been replaying that conversation ever since trying to figure out …
3 months ago
What the AI Executive Order Means for Your Cybersecurity Consultancy Pipeline
Your cybersecurity consultancy is technically excellent. So why aren't you the one getting the call when a new regulation lands? In this episode, I g…
3 months, 1 week ago
Why Your Best Client Might Be Killing Your Pipeline.
You just landed a seriously big client. Great money, meaningful work, and the kind of project that proves the market already trusts you.
So why does …
3 months, 2 weeks ago
How to Turn Sales Call Questions Into Content That Converts
Your last sales call probably handed you your next best content idea. You just didn't write it down. If you're posting consistently but still explain…
3 months, 3 weeks ago
Repellent Positioning: The two-part framework that attracts better clients.
Episode 178
Your marketing is generating leads, but the wrong ones. The positioning is trying to speak to everyone, and the moment you do that, your ideal client…
4 months ago
How Great Founders End Up as the Bottleneck
Delegating tasks and delegating thinking are two completely different things, and most founder-led businesses do only one. In this episode, Deirdre w…
4 months, 1 week ago
3 Ways Psychographics Will Change Your Marketing Forever
Episode 175
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experien…
4 months, 2 weeks ago
174. Guide vs Hero Leadership with J.J. Peterson
Episode 174
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experien…
4 months, 3 weeks ago