Episode Details

Your cybersecurity consultancy is technically excellent. So why aren't you the one getting the call when a new regulation lands? In this episode, I get into what the AI executive order signed June 2nd actually means for your pipeline, and why the consultancies getting called first aren't always the most qualified, they're the ones who were already talking about it.

I spent 20 years in retail banking in Ireland, watched GDPR, Consumer Protection Code and other regulations land in real time, and I know exactly what happens inside a regulated business when new regulation drops.

I'm sharing the 3-part positioning move you can make this week, plus the structural reason why content alone won't scale a founder-dependent consultancy, no matter how good that content is. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog/ai-executive-order-cybersecurity-consultancy-pipeline