Episode Details

Your last sales call probably handed you your next best content idea. You just didn't write it down. If you're posting consistently but still explaining the same things on every discovery call, watching warm leads go quiet after a great first conversation, the problem might be simpler than you think. Your buyers are already briefing you, and your content isn't listening yet. In this episode, business strategist and neuro-certified coach Deirdre Martin breaks down the 3 buyer signal types hiding in your sales calls, DMs, and proposals, and gives you a practical system for turning them into content that shortens every sales conversation that follows. You'll leave with a specific framework you can use this week, and a fresh look at the call notes you've probably been ignoring. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog/buyer-signals-content-strategy-b2b-consultants