Podcast Episodes
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How to market and sell new offers if you don’t have results or proof YET
Episode 213
We talk about the strange Catch-22 of selling offers: you need results to create trust, but you need clients in order to get those results in the fir…
4 months, 2 weeks ago
Considerations for Condensing & Refining Your Offers {My Offer Line Up Method Explained}
Episode 212
In this episode, I’m walking you through how to start condensing and refining your offers using my Offer Line Up Method. We’ll look at the difference…
4 months, 3 weeks ago
All Roads Lead Back to Your Offers: Your Business Problems are Offer Problems
Episode 211
You will look at the classic traps: thinking you need a rebrand when you’re actually undercharging, thinking you need new content pillars when your o…
5 months ago
I Wish I’d Done THESE Things Before Burning Down My Branding Agency in 2021
Episode 210
I take you behind the scenes of my former agency, the vision I had for it, the reality of trying to grow it during the pandemic, and the burnout that…
5 months, 1 week ago
Have You Become Bored of What You’re Known For as a Service Provider? Unpacking The McConaughey Effect
Episode 209
Inspired by Matthew McConaughey stepping away from rom-com roles to pursue more meaningful work, this is what happens when service providers become t…
5 months, 2 weeks ago
Stop Collecting Offers: Pokémon Syndrome Explained
Episode 208
The Pokémon Syndrome is when offers have been collected over time rather than intentionally designed, leaving your business feeling cluttered, confus…
5 months, 3 weeks ago
3 Ways to Switch Up Your Business if You've Hit Burnout, Boredom or Big Life Changes
Episode 207
In this episode, I’m walking you through three ways to bring your business back to life without burning everything down or starting from scratch. The…
6 months ago
If Your Offers Feel Chaotic, Start Here
Episode 206
In this episode, I’m helping you find your way back to clarity. Because when your offers feel scattered, selling them feels heavier, explaining them …
6 months, 1 week ago
How to Build a Buyer Journey Through Your Offers Without Burning Out
Episode 205
In this episode, I’m walking you through how to create a buyer journey across your offers that feels simple, intentional, and easy to move through. W…
6 months, 1 week ago
What Does an Offer Strategist Even Do?
Episode 204
Most service aren’t struggling because they lack skill or experience. They’re struggling because their work hasn’t been packaged into an offer that c…
6 months, 2 weeks ago