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How The Guardian is expanding its commercial footprint — with Imogen Fox
Season 5 Episode 35
This episode was produced in partnership with The Guardian.
Last month, The Guardian promoted its chief advertising officer, Imogen Fox, to a new glob…
1 year, 3 months ago
Is the death of the marketing funnel nigh? With IAB’s James Chandler
Season 5 Episode 34
Last week, digital advertising trade body IAB UK unveiled new research forecasting a matured digital market, a fast-growing video and retail media ma…
1 year, 3 months ago
Unpacking flaws in current brand safety efforts — with Responsible Marketing Advisory's Emily Roberts
Season 5 Episode 33
Last month, concerns around brand safety and the opaque nature of programmatic advertising flared up again following a report from adtech transparenc…
1 year, 3 months ago
Stephen Miron on his career and legacy
Season 5 Episode 32
Next month, Global CEO Stephen Miron will officially step back from his role after 16 years at the helm of one of Britain's largest media enterprises…
1 year, 4 months ago
Are communities the future of audience-targeting? With MG OMD's Natalie Bell
Season 5 Episode 31
Are audience-targeting practices too simple in an era of big data? Advertisers and their agencies tend to use demographics to target people across me…
1 year, 4 months ago
How Lantern will bring outcome measurement to TV — with ITV's Sameer Modha and Sky's Matt Hill
Season 5 Episode 30
At a Thinkbox event in September, ITV, Sky and Channel 4 announced Lantern, a new measurement panel aimed at tracking the short-term impact of TV adv…
1 year, 4 months ago
We need to talk about Meta — with Outvertising’s Sonnie Spenser
Season 5 Episode 29
On 7 January, Meta CEO Mark Zuckerberg announced changes to its platforms’ content moderation policies that, he admitted, will mean the company is “g…
1 year, 4 months ago
Rethinking agency remuneration in 2025 — with MediaSense's Ryan Kangisser
Season 5 Episode 28
In November, a report from global advisory MediaSense found that an overwhelming majority of advertisers — three-quarters — are looking to make chang…
1 year, 5 months ago
Why responsible marketing is the future — with Hearts & Science's Garrett O'Reilly
Season 5 Episode 27
The new year always brings with it the inclination to not just future-gaze, but to consider how to future-proof.
One media agency that has always bill…
1 year, 5 months ago
Are all 'views' created equal? With TikTok, DCM, Total Media and Mindlab
Season 5 Episode 26
What’s really behind that view? Are all views created equal? What truly keeps our attention? Are consumer habits really changing that much?
As markete…
1 year, 5 months ago