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The future of CTV and shoppable telly — with LG Ad Solutions' Tony Marlow
The future of CTV and shoppable telly — with LG Ad Solutions' Tony Marlow

Season 5 Episode 54

This episode was produced in partnership with LG Ad Solutions.

It’s no secret that TV is undergoing a transformational shift — both in terms of user e…

10 months, 3 weeks ago

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Why social media engagement and commerce are all about fandom — with BBC Studios' Jasmine Dawson
Why social media engagement and commerce are all about fandom — with BBC Studios' Jasmine Dawson

Season 5 Episode 53

There’s a lot going on at the BBC at the moment. A pair of scandals relating to a Gaza documentary and former MasterChef presenter Gregg Wallace have…

11 months ago

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The great AI work transformation — with RX Global’s Robin Tapp and Salesforce’s Felicity Starr
The great AI work transformation — with RX Global’s Robin Tapp and Salesforce’s Felicity Starr

Season 5 Episode 52

This episode was produced in partnership with Salesforce.

AI is changing the world of media and marketing at a rapid pace. But how are brands using th…

11 months, 1 week ago

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How to hack the attention economy — with VCCP Media's Will Parrish
How to hack the attention economy — with VCCP Media's Will Parrish

Season 5 Episode 51

Everyone is fighting over slivers of attention.

In an era marked by the massive popularity of short-form video, changes in behaviour around second-scr…

11 months, 2 weeks ago

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How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce's Felicity Starr
How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce's Felicity Starr

Season 5 Episode 50

This episode was produced in partnership with Salesforce.

AI is changing the world of media and marketing at a rapid pace. But how are brands using th…

11 months, 3 weeks ago

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Addressing the 'hot potato' of child safety online — with SuperAwesome CEO Kate O'Loughlin
Addressing the 'hot potato' of child safety online — with SuperAwesome CEO Kate O'Loughlin

Season 5 Episode 49

One of the great laws of advertising is that everyone wants to reach and understand young consumers.

Earlier this month on the podcast, host Jack Benj…

1 year ago

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Channel 4 at Cannes: A new SME marketplace and the 'superpower' of friction
Channel 4 at Cannes: A new SME marketplace and the 'superpower' of friction

Season 5 Episode 48

This episode was produced in partnership with Channel 4

Channel 4's chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack …

1 year ago

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Hasbro navigates a changed toy market and macro uncertainty — with Jennifer Burch and Kristina Fields
Hasbro navigates a changed toy market and macro uncertainty — with Jennifer Burch and Kristina Fields

Season 5 Episode 47

Brands are navigating choppy waters this year amid macoreconomic uncertainty, meaning media strategies are having to remain nimble and adaptable.

One …

1 year ago

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How Paramount is building simplicity and scale — with Lee Sears
How Paramount is building simplicity and scale — with Lee Sears

Season 5 Episode 46

There is a lot going on at Paramount. There's a proposed merger with Skydance on the horizon, a sudden change in its media agency, strong growth for …

1 year ago

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Is the ad industry ageist? With Anna Sampson
Is the ad industry ageist? With Anna Sampson

Season 5 Episode 45

We all get older and with age comes wisdom and, especially today, a whole lot of purchasing power.

But the ad industry is appearing to suffer from a s…

1 year ago

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