Podcast Episodes
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How do advertisers view TV vis-à-vis platforms? With Unilever, PepsiCo, ex-Kraft Heinz
Season 5 Episode 74
Last month at the Future of TV Advertising Global event in London, three key brand marketers spoke about how they view the strengths of TV, particula…
5 months, 2 weeks ago
What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins
Season 5 Episode 73
It’s the most wonderful time of the year. Yes, yes, it’s the holiday season and we’re just days away from Christmas. But it’s also the global adspend…
6 months, 2 weeks ago
What will define the future of TV advertising? With Roku's Mike Shaw
Season 5 Episode 72
This episode was produced in partnership with Roku.
It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription serv…
6 months, 2 weeks ago
The rhythm of the week has changed. How should marketers react? With The Guardian's Imogen Fox
Season 5 Episode 71
This episode was produced in partnership with The Guardian.
Each year, The Guardian’s advertising team delivers a research project cheekily called Shi…
6 months, 3 weeks ago
The future of Isba and Origin — with Simon Michaelides and Phil Smith
Season 5 Episode 70
Last December, Phil Smith, the director-general of Isba (the trade body for advertisers), announced he would be stepping down after eight years.
Succe…
6 months, 4 weeks ago
Why Josh Krichefski joined an indie challenger
Season 5 Episode 69
PMG, an independent challenger ad agency, has gone on an investment spree. Over the past few months the agency has hired top talent, and in recent ye…
7 months ago
'Full service thinking': How brands are reorganising as media becomes less siloed - with MediaSense's Ryan Kangisser
Season 5 Episode 68
One of the key topics of industry research we at The Media Leader have been following is how media companies – be they agencies, owners or brands – c…
7 months, 1 week ago
The strategy behind Publicis Groupe's landmark year — with Niel Bornman
Season 5 Episode 67
Last week, The Media Leader hosted its flagship annual event in London, The Future of Media, and for this week’s episode of the podcast, the team wan…
7 months, 2 weeks ago
How Roku is piecing a fragmented TV landscape back together — with Tom Price
Season 5 Episode 66
This episode was produced in partnership with Roku.
It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription serv…
7 months, 3 weeks ago
Why there is a 'human premium' in consumer research — with IPG Mediabrands' Michael Brown
Season 5 Episode 65
At the heart of every media plan is the need to understand what a consumer wants; wants from your brand, your product, how they want to be spoken to …
8 months, 1 week ago