Podcast Episodes
Back to Search#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed
Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more …
Published on 4 months, 2 weeks ago
Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions
Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of m…
Published on 4 months, 3 weeks ago
Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign
If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. Th…
Published on 5 months ago
Morning Routines—The NEW Way To Create A Morning Routine In 2025
If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts a…
Published on 5 months, 1 week ago
Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t underst…
Published on 5 months, 2 weeks ago
Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—healt…
Published on 5 months, 3 weeks ago
Nostalgia—The Hidden Force That Makes Brands Feel Iconic
Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter …
Published on 5 months, 4 weeks ago
Starbucks—The Brand that Changed How the World Drinks Coffee
If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a…
Published on 6 months ago
Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But r…
Published on 6 months, 1 week ago
Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-w…
Published on 6 months, 2 weeks ago