Podcast Episodes
Back to SearchJohn Mark McMillan—How to Make Promotion a Part of the Creative Process
The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought lead…
Published on 2 months, 1 week ago
Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it …
Published on 2 months, 2 weeks ago
Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves i…
Published on 2 months, 3 weeks ago
Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break …
Published on 2 months, 4 weeks ago
Pass/Fail—Breaking Down the Best and Worst in Branding
Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink…
Published on 3 months ago
Dadville—The New Rules of Being a Great Dad
Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they’re typically cast as bumbling sidekicks or lovable oafs who mean well but don’t quite get it right. When that narr…
Published on 3 months, 1 week ago
Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad
Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny …
Published on 3 months, 2 weeks ago
#21: Slate—Why This $20K Truck Is Getting All the Attention
In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what custom…
Published on 3 months, 3 weeks ago
Snipd—What Your Brand Name is Really Saying to Customers
Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and o…
Published on 4 months ago
Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry
It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic S…
Published on 4 months, 1 week ago