Podcast Episodes
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John Mark McMillan—How to Make Promotion a Part of the Creative Process
The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Wheth…
9 months ago
Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-hand…
9 months, 1 week ago
Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someo…
9 months, 3 weeks ago
Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume yo…
9 months, 4 weeks ago
Pass/Fail—Breaking Down the Best and Worst in Branding
Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how…
10 months ago
Dadville—The New Rules of Being a Great Dad
Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean…
10 months, 1 week ago
Seizing the Moment—Lessons from Nike's Viral Scheffler Ad
Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audien…
10 months, 2 weeks ago
#21: Slate—Why This $20K Truck Is Getting All the Attention
In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on wh…
10 months, 3 weeks ago
Snipd—What Your Brand Name is Really Saying to Customers
Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only t…
11 months ago
Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry
It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that b…
11 months, 1 week ago