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Delivering Powerful B2B Marketing
Episode 228
Prior to the pandemic, 40% of Sendoso's program spend went to physical events that brought in a significant number of leads and got prospects to clos…
5 years, 5 months ago
B2B Virtual Events Done Better
Episode 227
In-person events have always been gold for B2B brands. Accounting for 10-50% of B2B marketing budgets in 2019, B2B marketers relied on physical event…
5 years, 5 months ago
Pandemic Pivot: Another B2B Success Story
Episode 226
If you have a product that would really help customers adapt to the world of remote work, how do you sell it to them while being mindful of budget cu…
5 years, 5 months ago
Marrying B2B Brand to Customer Care
Episode 225
Unless they were deemed an essential service, most B2B brands had to pivot their marketing strategy in 2020 to make themselves relevant in a world of…
5 years, 5 months ago
How Remarkable Content and AI Can Enable B2B Sales
Episode 224
What do a premium content strategy and conversational AI have to do with driving revenue? Perhaps unsurprisingly, quite a lot! Content raises awarene…
5 years, 6 months ago
How to Get More Women in the C-Suite
Episode 223
There are 50 honorees listed in TopRank's 2020 installment of Influential Women in B2B Marketing Who Rocked, and in addition of these amazing leader…
5 years, 6 months ago
Salesforce CMO on Power of Purpose
Episode 222
After nearly 7 years with Salesforce, 2.5 of which she served as CMO, Stephanie Buscemi announced on Twitter that she's saying goodbye. The 100+ (and…
5 years, 6 months ago
The Big Pivot for 2021? Category Creation!
Episode 221
Anthony Kennada knows a thing or two about ANA's 2020 word of the year: "Pivot." In just 4 years, Anthony "pivoted" from Business Development Associa…
5 years, 6 months ago
A Make-A-Wish Holiday Story
Episode 220
It's not every year that Christmas falls on the same day as a new Renegade Thinkers Unite episode, so this one is extra special. The show focuses on …
5 years, 7 months ago
Powering 2021 B2B Marketing with Conversational AI
Episode 219
In the premiere episode of Renegade Thinkers Live, Drew was joined by CMOs Rashmi Vittal (Conversica) and John McCrea (Amplify.ai), to discuss all th…
5 years, 7 months ago