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One CMO's System for Aligning Sales and Marketing
Episode 201
With 25 years in the tech industry, Conversica CMO Rashmi Vittal knows a thing or two about sales and marketing alignment. She knows that it's about …
5 years, 5 months ago
The Original Renegade Marketer: Dr. Benjamin Franklin
Episode 200
If you could go back in time and meet one historical figure, who would it be? For Drew, the answer is obvious: Dr. Benjamin Franklin. This should com…
5 years, 5 months ago
Today's Resilience is Tomorrow's Excellence
Episode 199
What does B2B excellence look like in a downturn? When faced with this question, the software company Coupa quickly adopted a story of resilience. Th…
5 years, 5 months ago
The Art of the Strategic Shortcut
Episode 198
While California went into shelter-in-place in early March, Talend CMO Lauren Vaccarello read an article about a popular bubble tea franchise laying …
5 years, 5 months ago
Rethinking Your Brand Promise…In a Hurry
Episode 197
Right around mid-March 2020, every brand, B2B or B2C, had to take a cold hard look at their brand promise and consider its relevance. Was the brand p…
5 years, 6 months ago
Raising the Bar with Virtual Events
Episode 196
If you're looking for an example of a high-quality virtual event, you've got to check out Skillsoft's Perspectives 2020. Drew did, and he was absolut…
5 years, 6 months ago
Generating Demand with Content Marketing
Episode 195
With physical events and direct sales canceled, the idea of filling the pipeline with valuable leads may seem daunting. However, many CMOs see this c…
5 years, 6 months ago
Collaborating Creatively in the Zoom Economy
Episode 194
"Zoom, Zoom, Zoom" may seem like the title of a children's song, but for many of us, it's the reality of the workday—a string of Zoom meetings that t…
5 years, 6 months ago
How National Instruments Became NI
Episode 193
A rebrand is not a campaign, it's a new direction. That's why NI (previously known as National Instruments) brought on their first-ever CMO, Carla Pi…
5 years, 6 months ago
Decoding Your Company's True Brand Purpose
Episode 192
Brands must be handled with care. They are emotional, enduring, and convey everything a business stands for, so it behooves CMOs to ensure that their…
5 years, 7 months ago