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The Big Pivot for 2021? Category Creation!
Episode 221
Anthony Kennada knows a thing or two about ANA's 2020 word of the year: "Pivot." In just 4 years, Anthony "pivoted" from Business Development Associa…
5 years ago
A Make-A-Wish Holiday Story
Episode 220
It's not every year that Christmas falls on the same day as a new Renegade Thinkers Unite episode, so this one is extra special. The show focuses on …
5 years ago
Powering 2021 B2B Marketing with Conversational AI
Episode 219
In the premiere episode of Renegade Thinkers Live, Drew was joined by CMOs Rashmi Vittal (Conversica) and John McCrea (Amplify.ai), to discuss all th…
5 years, 1 month ago
Awareness Matters: How One B2B CMO Cut Through
Episode 218
What happens when you pair an identity security company and Terry Crews? An impressive, wildly successful influencer marketing success story, that's …
5 years, 1 month ago
Precisely How to Change Your Brand Name
Episode 217
Would CMO Kevin Ruane recommend renaming a brand during a pandemic? No, he wouldn't; but they had to do precisely that when Syncsort acquired the dat…
5 years, 1 month ago
The CMO's Silver Linings Playbook
Episode 216
2020 has not been easy for anyone. In this episode, Drew reflects on the personal and professional challenges faced by marketing leaders, and how the…
5 years, 1 month ago
Litmus Testing your B2B Email Marketing Strategy
Episode 215
This September, Litmus released the results of its latest state of email survey: 77% of marketers say email is one of their most effective channels, …
5 years, 1 month ago
How CMOs Can Hire Smarter in 2021
Episode 214
Any B2B or B2C organization is only as good as its team, so it may be surprising to hear that the hiring process hasn't really changed for the last d…
5 years, 2 months ago
Marketing a Complete B2B Transformation
Episode 213
Shifting an entire B2B organization from a traditional to a cloud-based selling motion is no walk in the park. Throw in a global pandemic and a sweep…
5 years, 2 months ago
Making B2B Marketing More Social
Episode 212
As a multi-disciplined, multi-functional channel, social deserves a seat at every B2B brand's strategic table. A robust social strategy does more tha…
5 years, 2 months ago