Podcast Episodes
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42. Is Google on the Decline in Australia? w. Kayley Melham
Season 2 Episode 42
The rise of Amazon, "social search" and ChatGPT offer the greatest threat to Google in Australia for almost 20 years. Resident Smarter Marketer and R…
3 years ago
41. How to Nurture Existing Customers w. Kieran Krohn
Season 2 Episode 41
It’s 5x more cost-effective to win business from an existing customer than having to land a new one. Kieran Krohn, Senior Sales Manager at Hubspot, s…
3 years, 1 month ago
40. B2B Marketing in 2023 with Stuart Jaffray
Season 2 Episode 40
In this episode James and Stuart Jaffray, MD of highly regarded Australian B2B marketing agency, Green Hat, discuss the state of B2B marketing as we …
3 years, 1 month ago
39. Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
Season 2 Episode 39
Three agency founders discuss how marketers should balance brand building v performance marketing. The value of creating a long-term marketing strate…
3 years, 2 months ago
38. Marketing to a Chinese Audience w. Ophenia Liang
Season 2 Episode 38
Whether marketing into mainland China or Chinese speakers in Australia, a different approach to digital is needed. In this pod, Ophenia Liang shares …
3 years, 2 months ago
37. What Marketers Need to Know About Spotify Ads w. Simon Connolly
Season 2 Episode 37
Discover everything you need to know about Spotify Ads in 2023. Simon Connolly, Head of SMB at Spotify ANZ, shares insights on boosting brand awarene…
3 years, 3 months ago
36. How To Run Successful Webinars w. Eshita Durve
Season 2 Episode 36
Webinars can be an excellent top-of-funnel promotional activity! Eshita Durve shares practical advice for running successful webinars, including how …
3 years, 3 months ago
35. Influencer Marketing w. Sharyn Smith
Season 2 Episode 35
We interview the Founder of Australia’s largest influencer marketing company, Sharyn Smith, on influencer marketing in Australia. She discusses what …
3 years, 4 months ago
34. Digital Marketing Campaign Deep-Dive | LIV Mirvac w. Jade MacAuslan
Season 2 Episode 34
In this episode, we take a deep dive into one of the most successful digital marketing campaigns in Australia over the past 5 years - Mirvac's LIV la…
3 years, 4 months ago
33. ChatGPT Emergency Pod - What Australian Marketers Need To Know w. David Lawrence
Season 2 Episode 33
ChatGPT is changing the face of marketing (and the world). David Lawrence is on the pod to confirm that all is not lost - and if you use ChatGPT effe…
3 years, 4 months ago