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24. Marketing to Generation Z w. Katy Richardson
Season 1 Episode 24
Katy Richardson is the Creative Services & Marketing Director at UNiDAYS, a website giving university students and graduates discounted deals on prod…
3 years, 10 months ago
23. Should You Work With a Specialist or Generalist Agency? w. Andrew Hoyne
Season 1 Episode 23
Over the past 30 years Hoyne has had a vast impact on the Australian marketing industry. Initially as a generalist design agency and more recently as…
3 years, 10 months ago
22. How In-House Marketers Can Get The Most Out Of Their Agencies w. Jordan Slover
Season 1 Episode 22
Episode Description:
Two industry veterans discuss how in-house marketers can get the most from their agency partners. New York-based Jordan Slover d…
3 years, 10 months ago
21. The Future of Marketing w. Anders Sörman-Nilsson
Season 1 Episode 21
Anders Sörman-Nilsson is a futurist, top-selling author and founder of the Sydney-based firm Thinque. In this episode, he discusses what the future o…
3 years, 10 months ago
20. What percentage of my company's revenue should go into marketing? w. David Lawrence
Season 1 Episode 20
David Lawrence discusses how much of your company’s revenue should go into marketing. He shares industry-backed figures and practical tips to be able…
3 years, 10 months ago
19. How to build your personal brand within your workplace w. Alicia Lykos
Season 1 Episode 19
As a marketer it is important to consider how (and why) you should have a strategy to promote yourself within your organisation. Leading Australian H…
3 years, 11 months ago
18. Career Advice from a Global CMO w. Ryan Bonnici
Season 1 Episode 18
Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing…
3 years, 11 months ago
17. Generating High Quality Leads in B2B SaaS w. Axel Sukianto
Season 1 Episode 17
This episode explores how to effectively generate leads and sales in a B2B SaaS content. Marketing Director at UpGuard, Axel Sukianto, discusses the …
3 years, 11 months ago
16. B2B Email Marketing in 2022 w. Eshita Durve
Season 1 Episode 16
Eshita Durve reveals how B2B businesses can make the most out of email and automation in 2022. She discusses how best to nurture leads, 5 ways to seg…
3 years, 11 months ago
15. How to Select the Right Agency w. Darren Woolley
Season 1 Episode 15
Australian marketing veteran, Darren Woolley, shares his experience and observations on how the best performing organisations select the right agency…
4 years ago