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51. How to Use AI When Copywriting w. Ralph Grayden
Season 2 Episode 51
How can you use ChatGPT to write a blog? What about advertising copy? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden, CEO and Founder…
2 years, 3 months ago
50. Drawing Insights and Forming Strategy w. Julian Cole
Season 2 Episode 50
Julian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketi…
2 years, 4 months ago
49. Dark Social and Attribution Challenges w. Rand Fishkin
Season 2 Episode 49
How well do you really know your audience? In this episode, James interviews legendary international marketer and CEO of SparkToro, Rand Fishkin. He …
2 years, 4 months ago
48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici
Season 2 Episode 48
Whether you’re in your later years of university, or you’ve graduated and you’re on the search for your first full-time role. Ryan Bonnici shares his…
2 years, 4 months ago
47. Preparing For Black Friday & Cyber Monday w. Iain Calvert
Season 2 Episode 47
If you’re running an ecommerce business you need to start planning for Black Friday and Cyber Monday. Ecommerce coach Iain Calvert shares the key fac…
2 years, 5 months ago
46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel
Season 2 Episode 46
Out of Home media spend in Australia is now over $1bn annually and it is one of the fastest growing media channels. oOh!media is the largest out-of-h…
2 years, 5 months ago
45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann
Season 2 Episode 45
Aimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers: experience on managing senior stakehold…
2 years, 6 months ago
44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa
Season 2 Episode 44
With the rise of local and "near me" searches, local SEO is becoming increasingly important for most businesses. Daniel Costa, Head of SEO at Rocket …
2 years, 6 months ago
43. How To Build Your Personal Brand As a Marketer w. Fleur Brown
Season 2 Episode 43
Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating profe…
2 years, 7 months ago
42. Is Google on the Decline in Australia? w. Kayley Melham
Season 2 Episode 42
The rise of Amazon, "social search" and ChatGPT offer the greatest threat to Google in Australia for almost 20 years. Resident Smarter Marketer and R…
2 years, 7 months ago