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70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah
Season 3 Episode 70
2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement …
1 year, 11 months ago
69. How Marketers Can Run Better Pitches w. Darren Woolley
Season 3 Episode 69
The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host Jam…
1 year, 11 months ago
68. Content Marketing in the Age of AI w. Marcus Sheridan
Season 3 Episode 68
The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content need…
1 year, 11 months ago
67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah
Season 3 Episode 67
Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition…
2 years ago
66. How To Fix A Failing Campaign w. Sachin Rajah
Season 3 Episode 66
Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah…
2 years ago
65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin
Season 3 Episode 65
Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements a…
2 years, 1 month ago
64. AI in Marketing: Hype vs. Reality w. David Lawrence
Season 3 Episode 64
Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approa…
2 years, 1 month ago
63. Project Management for Marketers w. Gavin Watson
Season 3 Episode 63
Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing a…
2 years, 2 months ago
62. Measuring the Impact of Your Marketing w. Paul Sinkinson
Season 3 Episode 62
Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropri…
2 years, 2 months ago
61. The Importance of First-Party Data w. David Lawrence
Season 3 Episode 61
Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their au…
2 years, 3 months ago