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59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith
Season 3 Episode 59
With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an…
1 year, 10 months ago
58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop
Season 3 Episode 58
Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cin…
1 year, 11 months ago
57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah
Season 3 Episode 57
Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024…
1 year, 11 months ago
56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys
Season 3 Episode 56
Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’…
2 years ago
55. How to Find the Right Agency For Your Business w. Drew McLellan
Season 3 Episode 55
How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client an…
2 years ago
54. Answering Your Marketing Questions for 2024 w. Kayley Melham
Season 3 Episode 54
James Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing mar…
2 years, 1 month ago
(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
Season 2
Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strat…
2 years, 1 month ago
(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa
With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Danie…
2 years, 2 months ago
53. How to Start a Podcast w. Kayley Melham
Season 2 Episode 53
Need help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting u…
2 years, 2 months ago
52. What You Need To Know about GA4 w. Sachin Rajah
Season 2 Episode 52
How does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main diff…
2 years, 3 months ago