Podcast Episodes
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The Anchor Price
This week, in episode 105, Shawn Busse, Paul Downs, and Liz Picarazzi talk pricing, specifically how they use an anchor price—the first number they o…
4 years, 2 months ago
Bonus Episode: The Marketing Magic of Answering Customer Questions
This week, in a special bonus episode, Marcus Sheridan talks about the revolutionary strategy that he used to save his pool-building business during …
4 years, 3 months ago
Do You Really Want That Shiny Object?
This week, in episode 104, Laura Zander tells Shawn Busse and Jay Goltz about her eight-month roller coaster ride pursuing an acquisition. The deal w…
4 years, 3 months ago
Do You Take Money off the Table?
This week, in episode 103, Shawn Busse, Paul Downs, and Jay Goltz discuss their philosophies about taking money off the table vs. reinvesting it in t…
4 years, 3 months ago
What If I Get the Contract?
This week, in episode 102, Liz Picarazzi tells Jay Goltz that she’s pursuing multiple sales opportunities—and ponders what would happen if those oppo…
4 years, 3 months ago
Why I Sold 21 Hats
This week, in episode 101, the tables are turned, as Loren Feldman announces the sale of 21 Hats and takes questions from Shawn Busse, Karen Clark Co…
4 years, 4 months ago
We Are Survivors
This week, in episode 100, two years after the pandemic first hit, Shawn Busse, Jay Goltz, and Liz Picarazzi talk about what they’ve learned, what th…
4 years, 4 months ago
We Tried That Brand Thing. It Didn't Work.
This week, in episode 99, Shawn Busse, Paul Downs, and Jay Goltz talk about the tendency of many businesses to obsess about their logo, their website…
4 years, 4 months ago
Somebody’s Hiring All of These People
This week, in episode 98, Jay Goltz tells Liz Picarazzi and Laura Zander that he’s had a revelation about The Great Resignation. Yes, he’s lost some …
4 years, 4 months ago
We Don’t Have a Brand
This week, in episode 97, Paul Downs talks about why furniture makers traditionally have not stamped their names prominently on their work—and why he…
4 years, 5 months ago