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How Would You Spend $10,000 a Month on Marketing?
This week, in episode 115, Shawn Busse, Hans Schrei, and Sarah Segal explain what they would do if I gave them $10,000 a month to spend on marketing.…
4 years ago
Dashboard: Email or Text?
This week, Gene Marks and Loren Feldman talk about the continued rise of text message marketing and how it can be integrated with your CRM system. Th…
4 years ago
Bonus Episode: Kurt Wilkin Hates Business Books. So He Wrote One
This week, in a special bonus episode, Kurt Wilkin talks about how he helped build several businesses, including most recently a recruiting business …
4 years ago
Wunderkeks Has Two Daddies
This week, in episode 114, we welcome another new panelist to the podcast, Hans Schrei, who is co-founder of Wunderkeks, an e-commerce bakery in Aust…
4 years ago
Dashboard: Keep Calm and Carry a Lot of Inventory!
Gene Marks, our man in London (at least for this week), tells Loren Feldman that small businesses in the UK are doing quite well, thank you! Marks an…
4 years ago
Do Core Values Matter?
This week, in episode 113, Sarah Segal tells Shawn Busse and Paul Downs why she’s never articulated a set of core values for her business and why she…
4 years, 1 month ago
Dashboard: Gene Marks Would Rather Not Employ Gen Z
“I don’t have the time to deal with them because my resources are limited,” Gene Marks tells Loren Feldman this week. But he’s just fine hiring Mille…
4 years, 1 month ago
I Think You Need to Hire a PR Firm
This week, in episode 112, we welcome a new regular to the 21 Hats Podcast crew: Sarah Segal, founder and CEO of Segal Communications, a public relat…
4 years, 1 month ago
Dashboard: Inflation, Recession, the Metaverse. Oh, My!
This week, Gene Marks and Loren Feldman talk about whether it’s time to panic about inflation and recession, how smaller businesses are managing thei…
4 years, 1 month ago
Bonus Episode: I Didn’t Appreciate It Until I Almost Lost It
This week, in a special bonus episode, Greg Wittstock, founder of Aquascape, explains how he invented the backyard pond industry, how he improvised a…
4 years, 1 month ago