Podcast Episodes
Back to SearchMktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords
– Buzzword Density
– Critics as Media
– J&J’s New Logo
– Emergent Phenomena, Self-Organization in Marketing
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The …
Published on 2 years, 1 month ago
Mktg_Podcast-33: NPS, IKEA, Complexity
– Is anything wrong with Net Promoter Score (NPS)?
– Surprising customer reaction to IKEA’s store layout
– Complexity, and why Doug is writing a book about it
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Published on 2 years, 1 month ago
Mktg_Podcast-32: Confidence, AI Copyright, Strategy
– Competence v. Confidence v. Complexity
– Bad Data v. Bad Attitude
– AI-Generated Content’s Copyright and DRM
– Strategy v. Change Management
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Published on 2 years, 1 month ago
Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book
– The unicorn Barbie
– Sequels v. One-Time Phenomenon v. Fresh New Material
– Bad Ads? Who’s to say?
– Complexity, the book Doug is writing
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Published on 2 years, 2 months ago
Mktg_Podcast-30: AI for Market(ing) Mix Modeling
– Cookies and “sketchy data”
– WARC WARNS: AI for Market(ing) Mix Modeling
– GM’s new CMO hailing from digital; and CVS?
OrionX Editorial Team
The OrionX editorial team manages the content on this …
Published on 2 years, 3 months ago
Mktg_Podcast-29: Social Media Wars, Crude Data, D2C
Cartoon of the weak is about bad marketing and so we have to discuss the role of marketing and the importance of alignment between CMO and CEO, then it’s the unfolding social media wars with Meta’s n…
Published on 2 years, 3 months ago
Mktg_Podcast-28: AI, Product (4 Ps of Marketing)
Cartoon of the week leads to the looming rise of AI and what it means for marketing and how businesses should be responding to the new technology in a way that serves them. Then it’s time to discuss …
Published on 2 years, 4 months ago
Mktg_Podcast-27: Data, Driverless Marketing, Inclusivity
The Cart (cartoon) of the week is about data and instigates a big discussion about complexity of marketing data leading to a future when “Driverless Marketing” might become a reality. The noble goal …
Published on 2 years, 5 months ago
Mktg_Podcast-26: In Search of Ethical Marketing
The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage contai…
Published on 2 years, 6 months ago
Mktg_Podcast-25: Product-Market Fit, Data, Store and Media
The inaugural installment of a new section, Cartoon of the Week, takes us to product-market fit vs just raising more funds. Another recurring subject is marketing data, this time covering “good data”…
Published on 2 years, 7 months ago