Podcast Episodes
Back to SearchMktg_Podcast-4: Digital Retail, Metaverse, Outsourcing
We start with the news of Amazon closing their physical retail (not grocery) stores and the interplay between physical and digital commerce, which leads us to emerging applications of the Metaverse a…
Published on 3 years, 7 months ago
Mktg_Podcast-3: Direct-to-Consumer, Distinctiveness, Color Management
We discuss the challenges of “Direct to Consumer” marketing and its impact on Go-to-Market planning. From there, we go to branding and product advantage, covering differentiation vs. distinctiveness …
Published on 3 years, 8 months ago
Mktg_Podcast-2: Positioning is Poetry, Recruitment Marketing, Brand Purpose
Positioning is poetry! Is “recruitment marketing” a new branch? When is brand purpose a driver of business? Is marketing generic or do you need product depth? Why is bad marketing such a common topic…
Published on 3 years, 8 months ago
Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition
Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs are like radioactive material!
What started as a Marketing Meetup has now mo…
Published on 3 years, 9 months ago