Podcast Episodes
Back to SearchMktg_Podcast-44: Obsession, Hedgehog and Fox
– Obsession
– Competition
– What Market Share?
– Hedgehog and Fox
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Published on 1 year, 4 months ago
Mktg_Podcast-43: SBUX, It’s Not the Data, Org Privacy, Fake AI Projects
– Hitting the target
– Starbucks, Mobile Orders
– It’s Not the Data
– Private Internal Communications?
– Faking AI Projects
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Published on 1 year, 5 months ago
Mktg_Podcast-42: Math and Marketing, Seinfeld-Bergman Spectrum
– Eclipse-like markets
– Featuring your competition in your ad?
– Chevy Nova’s naming myth
– Math and Marketing
– The Seinfeld-Bergman Spectrum!
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Published on 1 year, 6 months ago
Mktg_Podcast-41: JP Castlin on Strategy, Efficiency, Resilience
Special guest JP Castlin joins us as we discuss a broad set of topics:
– Did you say “Praxis”?
– Strategy and Marketing
– Apple and DOJ
– Amazon’s Frequency of Sale Events
– Marketing and Math
– Effi…
Published on 1 year, 7 months ago
Mktg_Podcast-40: CX in Digitized Mkts, Mktg-Finance Alignment, Poetry
– Customer experience in the digitized markets. Where’s the competition?
– Marketing-Finance Alignment
– Poetry! What do you lose when you analyze? What’s missing when you synthesize?
– Kicking the c…
Published on 1 year, 7 months ago
Mktg_Podcast-39: Mix, Apple Vision Pro, Market Research, Strategy
– Marketing Mix, can you brand, nurture, activate, sell all at the same time?
– Marketing of Apple Vision Pro
– Market Research, Quantitative, Qualitative, pitfalls
– Strategy, Change Management, Pra…
Published on 1 year, 8 months ago
Mktg_Podcast-38: Sam Brealey on Strategy, Small Business Mktg, AI
Special guest Sam Brealey joins us as we discuss marketing strategy and execution, specially for small businesses, “pivot to video, and AI in marketing. Cartoon of the week on marketing (or is it sal…
Published on 1 year, 9 months ago
Mktg_Podcast-37: Agency Pricing Models, What is Quality?
– Cartoon: your product v. pictures of cats
– Agency/freelance pricing models
– How do you define quality?
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The p…
Published on 1 year, 10 months ago
Mktg_Podcast-36: Value of Time vs Experience, Marketing Supercomputers
– Cartoon: Ven diagram
– What’s the value of Time? of Experience? Creativity? Luck?
– Do you like your customers?
– Marketing Supercomputers, case study
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Published on 1 year, 11 months ago
Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units
– Cartoon of the week: double feature
– Are movies getting longer?
– Self Organizing Units, micro metrics for micro management
– Even the best companies face complexity
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The Or…
Published on 2 years ago