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How Simple Nudges Can Save Hundreds of Millions, interview with Dectech's Dr. Benny Cheung

Episode 140

Today I get the honor of introducing you to Dr. Benny Cheung, a director of DecTech. You may remember that company's name as Dr. Henry Stott, a cofou…

4 years, 10 months ago

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Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode

Episode 139

Today we will be digging in on the endowment effect. This concept is similar to a few you have heard on the show before, including loss aversion, the…

4 years, 11 months ago

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Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked

Episode 138

Today I am so excited to introduce you to Patrick Fagan, author of the book Hooked: Why Cute Sells and Other Marketing Magic That We Just Can't Resis…

4 years, 11 months ago

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Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz

Episode 137

Today I am so excited to introduce you to Dr. Felicity Heathcote-Marcz. I know you'll learn a lot from this conversation with Felicity because…I did …

4 years, 11 months ago

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Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode

Episode 136

Today we are going to be talking about a really cool trick called temptation bundling. You may have noticed this is a shorter episode than we usually…

4 years, 11 months ago

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Using Behavioral Science in Healthcare, Interview with Aline Holzwarth

Episode 135

In today's episode, I am so excited to introduce you to Aline Holzwarth. Talk about an amazing person doing fantastic and exciting things! Aline is b…

5 years ago

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Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway

Episode 134

Today I am so excited to introduce you to Richard Chataway. Richard is such an awesome and fun guy to chat with. He has worked on so many amazing pro…

5 years ago

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The Best of The Brainy Business in 2020

Episode 133

Hello and Happy New Year everyone! While 2020 was nowhere near the year any of us were expecting it to be, I'm always looking for silver linings, so …

5 years ago

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Decision Fatigue, a Behavioral Economics Foundations Episode

Episode 132

This is the last episode of 2020! Like most everyone, I am very excited to be putting this year in the rear-view mirror.

So many people felt bogged …

5 years ago

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The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple

Episode 131

Today I am very pleased to introduce you to Jez Groom and April Vellacott, coauthors of the book Ripple: The big effects of small behaviour changes i…

5 years ago

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