Podcast Episodes
Back to SearchCobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode
Episode 220
Today, we get to talk about a very fun concept known as the cobra effect or the cobra problem. It is something I included in my upcoming book, What Y…
3 years, 4 months ago
Using Behavioral Science in Marketing with Nancy Harhut
Episode 219
Today I am very excited to introduce you to Nancy Harhut, cofounder and chief creative officer of HBT Marketing. She loves getting people to take act…
3 years, 4 months ago
Do Nudges Work? with Michael Hallsworth
Episode 218
In today's conversation, I am joined by Michael Hallsworth, managing director for the Americas division of the Behavioral Insights Team, or BIT. Mich…
3 years, 4 months ago
Changing Health with the "EATS" Model and the Healthy Behavior Institute
Episode 217
Today I'm joined by Scott Schutte and Dr. Janine Stichter, co-founders of the Healthy Behavior Institute. Scott is a personal trainer, weight loss be…
3 years, 5 months ago
Unity: Cialdini's 7th Principle of Persuasion
Episode 216
A little over a year ago, in episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new …
3 years, 5 months ago
Questionstorming at KIND / Mars with Beatrix Daros
Episode 215
In today's conversation, I am joined by Beatrix Daros, Global Consumer Intelligence Director for Mars, and today we are talking mostly about a projec…
3 years, 5 months ago
The Power of Regret with Daniel Pink
Episode 214
In today's conversation, I am joined by Daniel Pink; author of five New York Times bestsellers, including his latest, The Power of Regret: How Lookin…
3 years, 5 months ago
Common Errors in Financial Decision Making with Dr. Chuck Howard
Episode 213
Today I am very excited to introduce you to Dr. Chuck Howard, an Assistant Professor of Marketing in the Mays Business School at Texas A&M University…
3 years, 6 months ago
That Time I Went Viral… with Dr. Daniel Crosby
Episode 212
Before I introduce you to this week's guest, I want to take a moment to celebrate a very special anniversary...two days before this episode airs, on …
3 years, 6 months ago
Corporate Social Responsibility Programs (That Work) with Wiam Hasanain
Episode 211
Today I am very excited to introduce you to Wiam Hasanain. Wiam is a seasoned social impact consultant, with 20 years of experience operating at the …
3 years, 6 months ago