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The Predictable Predictions Episode
The Predictable Predictions Episode

Episode 197

As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Stud…

2 years, 10 months ago

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The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode

Episode 196

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/…

2 years, 10 months ago

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The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode

Episode 195

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisio…

2 years, 11 months ago

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The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode
The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode

Episode 194

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/…

2 years, 11 months ago

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The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode

Episode 193

In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy Mc…

2 years, 11 months ago

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The Creating Content in a World with AI and Script Writing with a Cocktail Episode
The Creating Content in a World with AI and Script Writing with a Cocktail Episode

Episode 192

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/…

2 years, 11 months ago

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The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode

Episode 191

This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO …

2 years, 11 months ago

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The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode

Episode 190

This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand a…

3 years ago

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The Big Payback of Marketing ROI and the Demise of Twitter Episode
The Big Payback of Marketing ROI and the Demise of Twitter Episode

Episode 189

In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecis…

3 years ago

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The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode
The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode

Episode 188

In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/For…

3 years ago

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