Podcast Episodes
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The Building a Marketing Team and The Skills of the Magnificent Seven Episode
Episode 186
In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back af…
3 years ago
The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode
Episode 185
Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and …
3 years, 1 month ago
The Business Story Type and a Cocktail for a Job That Cares About You Episode
Episode 184
This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show.
Matthew is a…
3 years, 1 month ago
The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode
Episode 183
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay A…
3 years, 1 month ago
The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode
Episode 182
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing.
Jeff Clark, our resident Rockstar CMO strateg…
3 years, 1 month ago
The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode
Episode 181
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led.
Ian then joins J…
3 years, 2 months ago
The Dilya, Demand Generation and Look to the Right of the Publish Button Episode
Episode 180
We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying…
3 years, 2 months ago
The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode
Episode 179
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead.
Ian then joins Jeff Clark, our r…
3 years, 2 months ago
The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode
Episode 178
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations.
Ian then joins Jeff Clark, our resident…
3 years, 2 months ago
The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode
Episode 177
As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we …
3 years, 3 months ago