Podcast Episodes
Back to SearchThe unexpected insight that fueled the Irish National Lottery
A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic…
4 months, 1 week ago
How Dr. Dre is putting swagger back in the Goodyear brand
The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too product…
4 months, 2 weeks ago
How Archer uses exaggerated reality to draw attention to genuine ingredients
We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef st…
4 months, 3 weeks ago
Meet the team behind Amazon's ad strategy
We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, inc…
5 months ago
Live from Highdive in Chicago. The Holiday Ads Special
Planning's greatest Holiday Ads Party returned live to the Merchandise Mart in Chicago. A packed house watched and debated some of the best holiday a…
5 months, 1 week ago
Live from Mother in London: Reflections on 2025
We talk with some of London's top strategic and creative talent about the year that was 2025. Martin Beverley of Ace of Hearts, Paula Bloodworth of A…
5 months, 1 week ago
The story behind Indeed's Gold Effie-winning entrance into the Indian market
The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on t…
5 months, 2 weeks ago
On the Spot: The Ordinary & Claude AI
We're joined by Helene Dick, Head of Strategy at Special LA and Tom Kenny, CSO at Courage in Toronto. We discuss new work from The Ordinary and Mothe…
5 months, 3 weeks ago
Live from the 2025 UK Effie Awards
Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London. Xbox, Uber, Smarty Mobile, Irish Tourism, …
6 months ago
Live from Deutsch in LA: Those Moments of Magic
We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about wh…
6 months, 1 week ago