Episode Details
Back to EpisodesThe unexpected insight that fueled the Irish National Lottery
Published 4 months, 1 week ago
Description
A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic pillars that actually make sense. Joining me are Enda Kelly, MD of Folk VML, Dublin and Karl Waters, Chief Creative Officer. A great conversation. Thank you both.