Podcast Episodes
Back to SearchHow this Grand Effie winner fought generics and held its price premium
In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected…
2 months ago
W+K and Trainline on turning your greatest weakness into opportunity
Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainlin…
2 months, 1 week ago
Dos Equis' Most Interesting Man In the World is back. We talk about why
It should never have ended, but after a ten year break it's returning in all its epic glory. We get the backstory from Matt Saltzstein, VP Brand Mark…
2 months, 2 weeks ago
On the Spot: Rocket Mortgage and other post Super Bowl rants
It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Co…
2 months, 3 weeks ago
On the Spot: Rocket Mortgage and some post Super Bowl rants
It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo in NYC and Caitlin C…
2 months, 3 weeks ago
The new book that makes the business case for creative effectiveness
The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make adv…
3 months ago
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book a…
3 months, 1 week ago
Live from Arnold in Boston: Brains, Grit and Brand Building
Boston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their …
3 months, 2 weeks ago
Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection
After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VC…
3 months, 3 weeks ago
On the Spot: Burberry & Johnnie Walker
It's planners talking brands they've never worked on. I'm joined this month by Kate Rush Sheehy, CSO at GSD&M and Brendon Volpe, CSO at UM NYC. We're…
4 months ago