Episode Details
Back to EpisodesHow this Grand Effie winner fought generics and held its price premium
Published 2 months ago
Description
In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major.