Podcast Episodes
Back to SearchHow Shake Shack's strategy elevated "quality" beyond the obvious
Season 7
When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For …
3 years, 4 months ago
Why Edelman thinks "Trust" should be the ultimate metric
Season 7
It started with a dinner conversation. That led to Edelman's Tom Hehir, EVP, Head of Strategy, joining me to chat about trust as a strategic goal and…
3 years, 4 months ago
Mark Ritson's Top 10 Marketing Moments of 2022
Season 6
Mark returns to share his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.
3 years, 5 months ago
The iconic John Lewis Christmas ads and the brand strategy that inspired them
Season 6
To celebrate the holidays, we're rerunning the stories behind 10 years of iconic John Lewis ads and the simple brand platform and inspirations that s…
3 years, 5 months ago
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
Season 8
Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its …
3 years, 5 months ago
Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman
Season 8
When it comes to generating effective work, it’s critical that strong relationships exist between account people, strategists and creatives. We talk …
3 years, 5 months ago
Ep#4 Planning for Effective Outcomes: Writing Creative Briefs with Julian Cole
The most critical episode in the series, we talk about two key documents: strategy on a page and the creative brief. Examples can be downloaded on t…
3 years, 6 months ago
The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt
How a simple comment about the Frankfurt skyline unlocked German Rail's brilliant social media fueled idea that helped Germans Rediscover Germany.
3 years, 6 months ago
Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies
Season 8
Former Head of Sales Data Science & Analytics at Google, Harry shares the three types of metrics: Outputs, Outtakes and Outcomes, and the importance …
3 years, 6 months ago
Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett
Season 8
Ep#2 focuses on performance vs. brand marketing and the blasphemous idea of both in a single execution. This series brought to you by WARC.
3 years, 6 months ago