Episode Details
Back to EpisodesEp#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
Season 8
Published 3 years, 5 months ago
Description
Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency. This series sponsored by our friends at WARC.