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Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger
Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger

Season 2025 Episode 414

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.

Talking points include:

Why does AI rank matter?

How do you m…

1 year, 5 months ago

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A site migration is like moving house - with Sanja Markovic
A site migration is like moving house - with Sanja Markovic

Season 2025 Episode 413

Sanja Markovic shares that a site migration is like moving house.

Talking points include:

What do you mean by a site migration?

How do you prepare for a…

1 year, 5 months ago

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Use a migration briefing document before you start working on a migration - with Nikki Halliwell
Use a migration briefing document before you start working on a migration - with Nikki Halliwell

Season 2025 Episode 412

Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.

Talking points include:

What are …

1 year, 5 months ago

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5 SEO tasks when migrating your site in 2025 - with Emma Russell
5 SEO tasks when migrating your site in 2025 - with Emma Russell

Season 2025 Episode 411

Emma Russell shares 5 SEO tasks when migrating your site in 2025.

Emma's key points are:

1. Understand if it’s an opportunity for growth

2. Benchmarking…

1 year, 5 months ago

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Do you have control of all of your domains? With Andrew Optimisey
Do you have control of all of your domains? With Andrew Optimisey

Season 2025 Episode 410

Andrew Optimisey shares about he importance of controlling all of your domains.

Talking points include:

What does controlling all of your domains mean …

1 year, 5 months ago

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Understand the cost as well as value of organic traffic - with Helen Pollitt
Understand the cost as well as value of organic traffic - with Helen Pollitt

Season 2025 Episode 409

Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.

Talking points include:

What is the difference betwe…

1 year, 5 months ago

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It’s time to get serious about the internet and energy consumption - with Andy Frobisher
It’s time to get serious about the internet and energy consumption - with Andy Frobisher

Season 2025 Episode 408

Andy Frobisher shares that it’s time to get serious about the internet and energy consumption.

Talking points include:

What companies are trying to go …

1 year, 5 months ago

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Inventory management is now more important then ever - with Bastian Grimm
Inventory management is now more important then ever - with Bastian Grimm

Season 2025 Episode 407

Bastian Grimm shares that inventory management is now more important then ever.

Talking points include:

What do you mean by Inventory management?

How do…

1 year, 5 months ago

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SEO in 2025 is all about signal input - with Kaspar Szymanski
SEO in 2025 is all about signal input - with Kaspar Szymanski

Season 2025 Episode 406

Kaspar Szymanski shares that SEO in 2025 is all about signal input.

Talking points include:

What do you mean by SEO signals?

Are Google and Bing looking…

1 year, 5 months ago

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The growing importance of schema markup - with Tin Dudajek
The growing importance of schema markup - with Tin Dudajek

Season 2025 Episode 405

Tin Dudajek shares the growing importance of schema markup.

Talking points include:

How would you summarise the current state of Schema?

Why is it conti…

1 year, 5 months ago

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