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The discounting trap: why undervaluing your work backfires
Season 6
Discounting is a terrible business strategy. There I said it. Now let me prove it.
Many small business owners, especially service providers, fall int…
1 year, 1 month ago
Reimagining business events: why we need Ripple Festival
Season 6
Why did we create another business event? Not all business events are created equal.
In this episode, we’re pulling back the curtain on what it takes…
1 year, 2 months ago
A step by step guide on how to build campaigns that (actually) build your brand
Season 6
Why am I so campaign obsessed? Campaigns build brands.
One campaign, one objective. That’s the rule. But too many business owners try to do too much …
1 year, 2 months ago
Why you need a smart mix of owned, earned, paid and borrowed channels
Season 6
Stop relying (purely) on social media: the smarter way to market in 2025
Most small business owners default to social media as their main marketing t…
1 year, 2 months ago
Ask me anything: your questions around SEO, marketing without socials, lead magnets, niching
Season 6
Ask me anything: is SEO dead, can you market without socials, and should you niche down?
Welcome to our very first Ask Me Anything episode. You submi…
1 year, 2 months ago
How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton
Season 6
What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus
In this episode of Got Marketing?, we're diving deep into Apple C…
1 year, 3 months ago
Struggling to win customers? This could be why.
Season 6
Struggling to win customers? This is the episode for you.
Many small business owners assume that better promotion will solve their sales problems. B…
1 year, 3 months ago
How to win paid speaking gigs, plus a big announcement
Season 6
Want to win more speaking gigs? Listen up.
In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-af…
1 year, 3 months ago
A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online
Season 6
Do you feel like you’re drowning in daily content creation? You’re not alone.
In this week’s episode of Got Marketing?, Mia tackles the biggest cont…
1 year, 3 months ago
Got Marketing? Trailer 2025
Season 6
Welcome to Got Marketing? Season 6
This season, we are shaking things up and starting a new odyssey.
Brands often fear changing things that are worki…
1 year, 3 months ago