Podcast Episodes
Back to SearchThe $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand
Episode 137
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One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue
The brand was Human,…
5 months, 2 weeks ago
Amazon vs. D2C for Supplement Brands
Episode 136
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Every supplement brand hits this crossroads: Amazon or direct-to-consumer?
In this episode, I think through:
5 months, 3 weeks ago
How to Sell Without Looking Like You're Selling
Episode 135
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In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic.
You'll learn the f…
6 months ago
The Sales Page Sequence: Converting Cold Traffic Without Burning Cash
Episode 134
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Most supplement sales pages are built backwards.
They lead with ingredients, dump science on skeptical strangers, and wonder why they …
6 months, 1 week ago
How Top Supplement Brands Convert Skeptical Buyers
Episode 133
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You're getting clicks but not sales.
Before you blame your creative or your offer, there's a psychology problem you need to understan…
6 months, 2 weeks ago
How Frictionless Funnels Can Attract the Wrong Customers
Episode 132
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Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%.
In this …
6 months, 3 weeks ago
Why Some Supplements Sell Themselves
Episode 131
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Some supplement brands hit 5-7% conversion rates while their competitors struggle at 2% - using the same traffic, same platforms, eve…
6 months, 4 weeks ago
Your Credibility Strategy Is Backwards
Episode 130
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You've loaded your product page with third-party certifications, clinical studies, doctor endorsements, and detailed ingredient sourc…
7 months ago
The Supplement Selling Trap: When Your Mechanism Kills Hope
Episode 129
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Episode Description:
Your customer has tried four different supplements for their problem. Every one had a solid mechanism explanation…
7 months, 1 week ago
Why Science and Features Don't Sell Supplements
Episode 128
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Episode Description:
Your ads open with mechanism explanations. Your product page lists clinical studies and feature bullets. Your con…
7 months, 3 weeks ago